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  • José R. Hernández

Whether Renting or Selling, You Need Professional Real Estate Photos

Updated: Jul 1

There is no question that professional real estate photographs will help you rent or sell your property faster and at a higher price. Keep reading and learn why.



Everybody’s time is limited.

Potential home buyers looking for a new property often browse real estate listings online. However, it can be difficult to narrow down the search with so many options. As a result, people often rely on photos to help them decide which listings are worth visiting in person. Studies have shown that people are more likely to click on listings with visually appealing images. In addition, listings with pictures showing the property’s exterior and common areas are likely to generate more interest than those only featuring the interior.


Increased rent or sell value

Everyone knows that first impressions are crucial. When it comes to renting or selling property, this could not be more true. Studies have shown that potential renters or buyers make up their minds about a property within the first few seconds of seeing it. Here is where professional real estate photography comes into play. A trained photographer know how to best showcase a property, highlighting its strengths and downplaying any weaknesses. As a result, properties with professional photos tend to rent or sell for more than those without pictures.


Aerial photography and video

Aerial photography and video are becoming increasingly popular among real estate professionals, and for a good reason. A bird’s eye view of a property can give potential buyers a better sense of the location and surrounding area than traditional ground-level photos. In addition, aerial shots can reveal features that might be otherwise hidden from view, such as a swimming pool, a golf course, commuting options, or common areas. Drone technology has made it possible to capture stunning aerial footage at a relatively low cost, making it a valuable tool in any real estate listing.



How much does professional real estate photography cost?

Professional real estate photography costs can vary depending on several factors, such as the size of the property, its location, and whether or not aerial photography or common areas are included. As a rule of thumb, photographing small properties could cost anywhere between $150 and $250, while larger properties could cost upwards of $500. In addition, properties located in remote or difficult-to-access areas may also incur additional costs. Ultimately, the price of professional real estate photography will be determined by the client’s specific needs and the quality of the results.


Who pays for the photos?

Most experienced property management companies and realtors understand the benefits professional-looking photos bring to each transaction and their brand image. They know that potential buyers are more likely to engage with high-quality listings and that professional photos can help sell a property quicker and at a higher price. They also have experienced photographers on call whom they trust. As a result, they are often willing to cover the cost of real estate photography. However, a professional photographer is still worth hiring, even if your property manager or realtor does not cover the cost. The investment will pay off through higher interest from potential renters or buyers.


Finally, it’s the photographer, not the gear.

A professional real estate photographer knows how to take great photos to help rent or sell a property. Among other things, they learn about lighting and composition and how to make a property look its best. In addition, they know how to downplay flaws and highlight the property’s visual selling points. A DIYourselfer realtor may have the latest phone or DSLR, but without the knowledge and experience of using them to their full potential, the resulting photos might be counterproductive.


Do you use professional real estate photos in your listings? Let me know in the comments! Also, if this article is helpful, share it with friends and subscribe.





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